Knit wear collection based upon the idea of metamorphism in fashion, the inspiration of decay creates a dishevelled appearance.
JJWearing – Edinburgh Fashion Week
USC Firetrap SS16
USC Trend 4 : 70’s Festival
USC Trend 3 : 80’s Sports
USC Trend 2: English Herritage
USC- Trend 1 : Naughtical
USC SS16 Initial Research
USC- Rock and Rags, Grahpic T’s
Fashion Business collaboration
Concrete – designed to last, does exactly what it says through a priority of high quality fabrics and construction. Concrete is a 1950s architecture inspired designer men’s wear brand, developed and produced in Europe.
1950’s architecture exploration developed into structured and strong shapes with a modern and creative perspective. Tailored and chic silhouettes are forwarded in fine natural fabrics, tweed, and wool, silk and organic cotton. With architecture comes functionality and utilitarianism, key aspects of the brand, pockets, and poppers allow this to come forward.
Although we are not a trend lead brand we find inspiration within them to keep in the market. Colours and fabrics are inspired every season, however shaping and design elements are kept classic to keep the brand 1950s architecture inspired. Not here for a fad, here for a long time, statement pieces in every man’s wardrobe.