This collection was part of an international fashion design competition, my collection was selected in the top 12 and shown in edinburg fashion week. The collection is based around Greyfrairs Tartan and reinterpreting its heritage into garments.
Concrete – designed to last, does exactly what it says through a priority of high quality fabrics and construction. Concrete is a 1950s architecture inspired designer men’s wear brand, developed and produced in Europe.
1950’s architecture exploration developed into structured and strong shapes with a modern and creative perspective. Tailored and chic silhouettes are forwarded in fine natural fabrics, tweed, and wool, silk and organic cotton. With architecture comes functionality and utilitarianism, key aspects of the brand, pockets, and poppers allow this to come forward.
Although we are not a trend lead brand we find inspiration within them to keep in the market. Colours and fabrics are inspired every season, however shaping and design elements are kept classic to keep the brand 1950s architecture inspired. Not here for a fad, here for a long time, statement pieces in every man’s wardrobe.
Customer Profile
I am Juliette Samuels, a 22-year-old creative, just graduated in London, recently in a design job. The job I work in means I need to dress competitively creative, always making a bold statement I am a bubbly and outgoing person with a strong opinion, who searches for clothes in a variety of stores. Stores such as …
I dress to feel confident and sexy, power dressing is something I enjoy and find very easy with this collaboration as it offers a good amount of clothes to choose from in a mix and match sense, I can buy a full outfit in one shop that not every single person has. I strive for individuality at the high street prices. This is perfect for my busy lifestyle as my social calendar usually fills up very quickly and convenience is key, especially in the city life of London.
I actively work towards bettering my self and keeping the environment around me, clean and careful I watch the impact I have on the environment by commuting on public transport everywhere.
My hobbies are social based being involved with my friends heavily and family; social events are frequent occurrences for me.
I read Vogue, Elle and fictional books from time to time, mostly read on those weekday evenings as down time from work.
I buy from this collaboration collection because it is modern and affordable with the designer label, all about aesthetic and good quality. Accessorizing right for me is key, as it can make or break an outfit choice, chunky shoes, midi rings and necklaces complete the look, simple but sophisticated.
jjwearing 